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Tesla’s brand has suffered a historic collapse, with Scott Galloway labeling Musk’s government role as “one of the greatest brand destructions.” Musk’s alignment with Trump’s administration and drastic federal cuts through Doge have driven away Tesla’s traditional customer base, who are less aligned with Musk’s new political allies. Tesla’s brand ranking has plunged, and sales have plummeted across Europe—just as Chinese rival BYD outsold Tesla for the first time. Musk has announced he’ll step back from Doge after a 71% profit drop, but experts say the reputational damage is already done.
